Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. I personally like the storytelling, relatability, and brevity of video content.Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. I personally like the storytelling, relatability, and brevity of video content. To help you leverage video in your marketing, I’ve gathered new video marketing statistics from HubSpot and third-party studies to highlight how marketers use video, its performance, and more. And if you’re looking to get started with your own video marketing, say, yesterday, check out Clip Creator — our free AI-powered video maker. Table of Contents General Video Marketing Statistics Video Marketing Performance Stats Social Media Video Marketing Stats YouTube Shorts Marketing Stats General Video Marketing Statistics 1. 89% of businesses use video marketing. (Wyzowl Video Marketing Statistics 2025) 2. 13.99% of marketers say they’ll invest more in video marketing channels in 2025. (HubSpot 2025 State of Marketing) 3. 93% of marketers consider video a
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