7 Essential Landing Page Elements You Need to Have

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with.Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. It’s common to put more attention and resources into your main website and product pages, but landing pages are the most direct way to convert a higher percentage of visitors into leads. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. Landing Page Elements A great landing page turns your visitors into leads. Sometimes referred to as a lead-capture page, landing pages contain a lead generation form that collects the visitors’ contact information in exchange for something of value, like an ebook, an offer, or a discount. The basic elements of a great landing page are: A headline and (optional) subheading A brief description of what’s being offered At least one supporting image or short video Most importantly, a form on the landing page itself to capture information. If,