B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and just how far you have left. You can measure trips in miles, hours, or even how many Spotify playlists you’ve gone through. Similarly, there are dozens of KPIs to measure progress toward our marketing goals — but don’t worry; there’s no need to guess and check. Regardless of industry or audience, there are some KPIs everyone should be tracking, and I’ve compiled them for you here. We’ll define them, why they’re important, and how to track them effectively. Table of Contents What are B2B marketing KPIs? Why track B2B Marketing KPIs and metrics? B2B Marketing KPIs and Metrics How to Report Your B2B Marketing KPIs and Metrics What are B2B marketing KPIs? As HubSpot contributor Rebecca Riserbato explains,