Kris Hughes is a content strategy and storytelling wizard. He:Kris Hughes is a content strategy and storytelling wizard. He: ✍️ Wrote (and sold) blogs before it was cool 👻 Spent years ghostwriting daily social content for clients, from agencies to CEOs 🖥️ Runs his own digital strategy consulting firm (on track to hit 30% YoY…
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty.Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives…
The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting.The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting. For one, professionals continue to question AI’s impact on their…
If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate.If you asked whether technology could replace marketing a few decades ago, most would look at you like you…
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale.Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much…
When I started applying SMART marketing objectives to organize my workflow and then for two teams of 20 people each, my entire perception of success changed.When I started applying SMART marketing objectives to organize my workflow and then for two teams of 20 people each, my entire perception of success changed. As long as I…
I remember the first time I was asked by a client to create an infographic to support an article I was about to write.I remember the first time I was asked by a client to create an infographic to support an article I was about to write. I was new to content writing at the…
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities.Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about…
Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s crucial to invest in social product discovery.Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s crucial to invest…
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Summary Great Margins: Newsletters are a simple yet profitable business (e.g., Ben Thompson’s Stratechery is estimated to gross between $6-7m.) Ads or Subs: Core newsletter business models include ad-supported (The Skimm, Morning Brew) and subscription-based (Stratechery, 2PM) Newsletter Media…