When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.)When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.) It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Are you ready for it? Not all distribution is good distribution. And that includes your own. Below, I chat with our head of YouTube about how and why cutting off all external distribution actually increased our YT performance. And his advice for when you should consider picking up the axe, too. The Road to the Chopping Block When Carl Mueller joined us as HubSpot’s head of YouTube earlier this year, he noticed that one of our YT channels had a problem the others didn’t. If a video was six minutes long, most viewers were dropping off after only a minute or two. Though, to be fair, that’s still longer than my kid made it through
Bold Brave Spirit