I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews.I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because my parents told me to. It’s dense. It’s dry. I can’t get through it.” I was surprised. These were future business leaders who couldn’t connect with the very content that was supposed to inform their careers. But that shock sparked an idea: What if I could create something different — something that made business news engaging and easy to digest? That idea became Morning Brew, a daily newsletter with over four million subscribers. We’ve expanded beyond general business news, with spin-off newsletters dedicated to retail, marketing, emerging tech, finance, and more. Below, I’ll share that growth journey. Here are my top five tips to make your newsletter unmissable. Growing from a PDF to a Massive Newsletter I had an idea — creating a product that makes business news captivating and memorable. I decided to test the idea by
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