How to Do Meme Marketing, According to Memelord Jason Levin

When most people see memes pop up, they don’t think much about them.When most people see memes pop up, they don’t think much about them. “Oh it’s just a stupid meme page,” you might say. “What’s there to think about? What’s the big deal?” But what if I told you some of these “stupid meme pages” are making millions? And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too? Would you start thinking about how to use memes in your marketing too? Of course you would! Meme marketing leverages the power of humor to get attention on the internet, but humor-based marketing isn’t a new thing. It’s been done for hundreds of years since newspaper ads in the 1700s for magical hair growth potions. Meme marketing is just the newest internet-native version of it. And it’s been used by the biggest brands in the world — from Duolingo to Porsche, Sony, and more. As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue