I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search.I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.” With these numbers, does it even make sense to publish new articles? Absolutely — you just have to change your approach to creating content to improve your keyword rankings. Here’s how to find out what your current rankings are, along with 11 tips to help you boost your positions. Table of Contents What is a keyword ranking? How to Check Your Keyword Ranking How to Improve Keyword Rankings What is a keyword ranking? A keyword is a phrase you enter into a search engine to get an answer to your query. In an ideal scenario, you’ll get a list of results matching your intent. Keyword ranking refers to a web page’s position in those search results. For example, if we Google “best content
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