Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]

As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately, figuring out exactly how much your team should spend can be no small challenge.As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately, figuring out exactly how much your team should spend can be no small challenge. In this blog post, I’ll share some helpful marketing budget templates. I’ll also share what a marketing budget is, why you need one, and everything else you need to create a marketing budget with confidence. So, let’s get started! Table of Contents What is a marketing budget? How Much to Spend on Marketing Why You Need a Marketing Budget Inside a Typical Marketing Budget Marketing Budget as a Percentage of Revenue Marketing Budgets by Industry Marketing Budget Best Practices What is a marketing budget? As content strategist Rana Bano explains, “A marketing budget outlines the specific amount of money a company allocates to its marketing activities.” She continues, “It influences your marketing strategy by helping you understand how much you spend promoting your business.” But what exactly does this look like in practice?