Marketing Like a Castaway

Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale.Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. “I would love to get cast members from The Bear” — Hulu’s Chicago-set show ” — “to record announcements or do videos for us, highlighting what a Chicago icon we are.” “We’ve had quite a few cameos in it, and it’s made us look really good.” Any guesses? Meet the Master Eric Munn, Director of marketing, Chicago Transit Authority Job: Juggling the marketing of the second-largest public transit system in the U.S. with a government agency-sized budget. (That’s a lot smaller than it sounds.) Claim to fame: Introducing these sweet limited-edition throwback CTA passes Fun fact: Juggling isn’t just a day in the life of a scrappy marketer. Eric can also juggle apples … and take a bite of them at the same time Lesson 1: Digital is important — but it’s not everything. Munn is by no means a Luddite, but he