Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy

I know. “AI public relations” (PR) kind of sounds like an oxymoron.I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots? Well, we can’t — at least not entirely. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. That’s where we come in. We’ll unpack the pros and cons of using AI in public relations and share some of the smartest use cases and expert tips to help you get the most out of it. Table of contents Why Use AI in Public Relations How is AI used in public relations? Why Use AI in Public Relations (PR) Using AI in public relations has many benefits, but they all come back to one all professionals strive for — improved productivity. Let’s break down the specifics. Pros of AI Public Relations Higher Efficiency HubSpot research found 90% of marketers say AI and automation help them spend less time on manual tasks, more