The Best Social Media Platforms for Video Content in 2024 [Consumer Data]

Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg regarding video sharing. There are several more video platforms out there.Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg regarding video sharing. There are several more video platforms out there. However, before we explore the vast options marketers have at their disposal, let’s dive into the importance of social media videos, where consumers are watching them, and other important findings. Where are consumers watching social media videos? YouTube, Instagram, and TikTok are among the social media platforms with the highest ROI, according to our 2024 State of Marketing Report. So, it‘s safe to say that’s where consumers watch social media videos. In fact, our most recent Video Marketing Report shows Instagram is the top social media platform for ROI, engagement, and lead generation for sharing marketing videos. Behind Instagram is YouTube regarding ROI and lead generation. Of course, I can‘t leave out TikTok, considering it’s the app I find myself scrolling through for hours on