The Different Types of Marketing & What Your Brand Should Invest In

During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like paid ads, email marketing, and SEO.During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like paid ads, email marketing, and SEO. These tactics still work well, but over the years a lot of new options and channels appeared. There have also been some major changes that influence how you can reach clients — think Google Core Updates, the introduction of AI, or privacy laws like GDPR, to name just a few. So, I thought I’d bring together all the options that work today and are set to perform well in the coming years. Table of Contents The Two Top Types of Marketing Types of Traditional Marketing That Are Still Relevant Forms of Digital Marketing You Should Try Types of Marketing That Work Across Traditional and Digital Channels Types of Event Marketing to Experiment With The Two Top Types of Marketing While there are different ways you can categorize the types of marketing that exist, I believe that at the highest