The Fastest Growing Social Media Platforms of 2024 [New Data]

Are people still using Facebook? Is BeReal still next big thing? And is TikTok still just for Gen Z?Are people still using Facebook? Is BeReal still next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, I’ve got ‘em. We asked 700+ U.S. adults about the social media platforms they use in May 2023 and again in January 2024 to find out which apps are growing and which are slowing down. Here’s what I gathered from the data.  Table of Contents Social Media Usage in 2023 vs. 2024 The Fastest Growing Social Media Platforms What platforms are losing steam? Social Media Usage in 2023 vs. 2024 Unsurprisingly, 87% of US adults use social media. But what platforms are they using most? Here are a few fast facts about the top platforms US consumers use in 2024, keeping in mind that this list might be different in other countries. Facebook (71%), YouTube (61%), and Instagram (42%) are the most popular social media apps.  Lemon8 (+200%), Tumblr (+20%), and TikTok (+9%) saw the most growth since 2023. The greatest declines in usage were seen on Reddit (28%), X/Twitter (23%), and LinkedIn (22%).  While