TikTok Strategy for Brands: Expert Tips

TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If you‘re a brand trying to find your footing on TikTok, you’ve come to the right blogger.TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their audience. If you‘re a brand trying to find your footing on TikTok, you’ve come to the right blogger. I spoke with social media expert Annabelle Nyst, former senior marketing manager for HubSpot‘s brand social channels and current social media content manager G-P. But before we get into her insight, let’s go over a few things. Table of Contents How TikTok Can Help Your Brand TikTok Marketing Strategies 5 Tips for Building a TikTok Strategy How TikTok Can Help Your Brand One of TikTok’s most obvious benefits for brands is its ability to boost brand awareness and discovery. As of 2025, TikTok is estimated to have over 2 billion users, which is a lot of people who can potentially see your brand. Even better, more and more consumers are learning about brands’ products and services through the platform. In one of our recent surveys,