Top 5 Use Cases for AI Personalization in Marketing

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself.It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention. If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Table of Contents Why use AI for marketing personalization? Benefits of AI Personalization Marketing Challenges of AI Personalization Marketing Top 5 Use Cases for AI Personalization Marketing Why use AI for marketing personalization? In my experience, the biggest reason to use AI to personalize your marketing is that it enables you to scale your personalization efforts. Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Automation tools are great for streamlining recurring marketing tasks. The difference with