What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]

If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in marketing for over a decade now, and some things never change.If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in marketing for over a decade now, and some things never change. The four Ps of marketing are still foundational today. Those who studied marketing in college will likely know the ins and outs of the four Ps and the marketing mix, but if you’re not familiar, let me introduce you to the marketing mix. The four Ps include product, price, place, and promotion. In this article, I outline their role in marketing, including their history and evolution, examples, and how to use the four Ps to create effective marketing. Table of Contents What are the 4 Ps of marketing? The History of the 4 Ps of Marketing The 4 Ps of Marketing vs. the 4 Cs of Marketing How to Use the 4 Ps of Marketing Mix in Your Strategy