What Channels See The Most Social Media ROI? [New Data To Inspire Your Strategy]

To be candid, I have a love-hate relationship with social media.To be candid, I have a love-hate relationship with social media. Sometimes, I’m annoyed at how exciting those “likes” can be. At others, I’m ecstatic at the social media advertising ROI (return on investment) my teams can generate. It just keeps me coming back for more — and I know I’m not alone in this feeling. According to our 2024 State of Marketing & Trends Report, marketers consider social media their biggest source of ROI alongside their website or blog. Paid social media content follows closely in the second spot. But what platforms and tactics can deliver the most ROI for your business? Let’s dive into the latest findings from HubSpot’s 2024 Social Trends Report to answer those questions and hear from experts at Brandfolder, Sprout Social, Rakuten Advertising, and more. Table of Contents What is social media ROI? Which social media channels have the best ROI? Which social media tactics or strategies have the best ROI? What is social media ROI? Simply put, social media ROI is exactly what it sounds like — the return on investment you get from your social media marketing and advertising campaigns. It measures