Why Keyword Intent Matters & How It Leads to Higher Search Rankings

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written.A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which is the missing element of the puzzle. Knowing not just what your audience is searching for but also why they want the information can transform your content strategy. Below, I’ll share my deep dive into keyword intent. Here’s all you need to know about getting it right. Table of Contents What is keyword intent? The Importance of Keyword Intent Types of Keyword Intent How to Identify Keyword Intent Tips for Optimizing for Keyword Intent What is keyword intent? Keyword intent — or, as others call it, search intent — reflects what a user wants to find in search results. Their