When you already have a well-established business and need a business plan, it’s usually not difficult because you know everything inside out.When you already have a well-established business and need a business plan, it’s usually not difficult because you know everything inside out. But when you’re a startup and need to create your first detailed…
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch?AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing…
B2B social media marketing often gets a bad rap.B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the…
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines.Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines. It’s essential…
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients.As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for…
I’ve got good news for you: Spotify is the go-to destination for podcasts, commanding 35.8% of all listeners and over 40 million monthly listeners in the U.S. alone.I’ve got good news for you: Spotify is the go-to destination for podcasts, commanding 35.8% of all listeners and over 40 million monthly listeners in the U.S. alone.…
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process.I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I…
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the…
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.…
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and…
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.)When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story.…
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed.The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, headlines indicated that AI…
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you.Here’s a real story. Upon writing this piece,…
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads.Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in…
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient…
I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the hang of things? Can I manage my workload and connect with my coworkers?I remember my first day at HubSpot. I was so nervous and…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Technology offers new ways to communicate, but real human interaction remains the cornerstone of…
A few months after starting a former job, I attended a workshop in which we discussed our brand promise.A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It was a clarifying moment for me — despite having a solid mission and vision statement, it was…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like parenthood,…
Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process.Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process. In my experience, whether a process is digital or human-driven, it’s important to map it out so it’s easier to refine, optimize, and ultimately…
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself.It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task…
This fall, I’ve been inspired by women wearing monochrome looks (mostly black, brown, grey, cream, and white)… Jacket, T-shirt, jeans, flats. So, I tried my own last night — just added a chore jacket because it was chilly.… Read more The post 5 Things I’ve Noticed Around Brooklyn appeared first on Cup of Jo.
On August 14 the federal government released the United States’ first National Heat Strategy. As it stands today, the Strategy is a major step forward for coordinated federal action to recognize and address extreme heat and it confirms that agencies across the federal government are making this a high priority issue. But like all strategic…
Last fall, I moved into a Brooklyn apartment with a balcony and made a promise to myself that I’d learn how to garden. I pored over heirloom seeds online and set one reasonable-seeming goal: to hold a single vegetable in my hand that I’d grown from a seed.… Read more The post The Joy of…