BrioEsprit

Author: Staff

Best AI Tools for B2B Marketing in 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients.As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for…

Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing

Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads.Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in…

A Beginner’s Guide to Data Flow Diagrams

Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process.Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process. In my experience, whether a process is digital or human-driven, it’s important to map it out so it’s easier to refine, optimize, and ultimately…

Top 5 Use Cases for AI Personalization in Marketing

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself.It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task…

5 Things I’ve Noticed Around Brooklyn

This fall, I’ve been inspired by women wearing monochrome looks (mostly black, brown, grey, cream, and white)… Jacket, T-shirt, jeans, flats. So, I tried my own last night — just added a chore jacket because it was chilly.… Read more The post 5 Things I’ve Noticed Around Brooklyn appeared first on Cup of Jo.

The National Heat Strategy is a Strong First Step

On August 14 the federal government released the United States’ first National Heat Strategy. As it stands today, the Strategy is a major step forward for coordinated federal action to recognize and address extreme heat and it confirms that agencies across the federal government are making this a high priority issue. But like all strategic…

The Joy of Being a Beginner

Last fall, I moved into a Brooklyn apartment with a balcony and made a promise to myself that I’d learn how to garden. I pored over heirloom seeds online and set one reasonable-seeming goal: to hold a single vegetable in my hand that I’d grown from a seed.… Read more The post The Joy of…