How (& Where) Consumers Discover Products on Social Media [New Data]

Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s crucial to invest in social product discovery.Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s crucial to invest in social product discovery. In other words, use social media as a vehicle for consumers to discover your products. Of course, not all social media platforms are created equal, especially when it comes to product discovery. So, if you’re looking to pinpoint the platforms consumers use the most for product research, you’ve come to the right place. Here, we’ll dive into: What is shopper research? The top social media channels consumers use for product discovery Social Media Product Strategy Examples What types of content consumers watch and engage with Which platforms you should market your products on Let’s dive in. Shopper research is critical for a better understanding of the customer journey from initial searches to website visits and eventual purchases. Plus, the advent of digital- and mobile-first interactions has made this research even more important as the customer journey now includes multiple paths and