Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing

If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate.If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no more a question but an issue that’s sparking industry-wide debate. And we owe this specifically to the generative AI surge — which has more implications for the creative sector than many others. But the question is, will AI replace marketers or make us better? And what about SEO? Will Googling be replaced with AI chatbots — and what does all that mean for content creation? To answer these questions, I spoke with Samyutha Reddy, Jasper’s former Head of Enterprise Marketing, to explore her perspectives on what the future holds for AI in marketing and organic search. Table of Contents How do marketers use AI? Why AI Won’t Replace Marketing AI is a Tool For Marketers, Not a Replacement But what about the search engines? So, will marketing be replaced by AI? How do marketers use AI? First,