B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring.I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring. I use various tools for my analytics, including but not limited to Google Analytics, Google Search Console, Looker Studio for automated dashboards (which makes light work of reporting on marketing analytics), Semrush, and so many more. In this article, I’m digging into B2B marketing analytics, including what it is, the essential data to collect, and how to set up B2B marketing analytics — and I’ve shared tools, too. As I said, there’s no one way to report on B2B analytics, so I spoke to B2B marketers who manage analytics for B2B companies daily. I got their insights on their favorite tools and what they love