Gen Z is turning this CEO’s business model upside down

“This whole entire generation is about to turn all of our business models on its head.””This whole entire generation is about to turn all of our business models on its head.” I’m a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation — she gets it. I’m sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart. She’s even gone as far as to speak with 500 Gen Zers to understand their consumer and social media habits.   “What pushed me to do that is I came across the stat that over 65% of all business decision-makers are going to be Gen Zers or millennials starting next year,” Novoselsky says. “The fun fact is that 2024 was already the first year that there are more Gen Zers in the workplace than boomers.” Here’s what Novoselsky discovered: 1. Gen Z is a generation of contradictions. “They grew up with a phone in their pocket but don’t want it to talk, they don’t