How to Create a Stakeholder Map for Seamless Project Tracking

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities.Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had completely different ideas about our messaging priorities. Despite my experience with content strategies, I made a rookie mistake — I hadn’t created a stakeholder map. That experience pushed me to develop a systematic approach to stakeholder management. Now, as a content strategist who’s guided content projects for over 30 SaaS companies, I’ve seen how the right stakeholder strategy can transform scattered feedback into a clear direction. Table of Contents What is a stakeholder map? Stakeholder Map Example How to Create a Stakeholder Map Stakeholder Map Template What is a stakeholder map? A stakeholder map is a visual document that plots out everyone who has influence over or is affected by your project. It shows who needs to be involved, how much influence they have, and how their priorities connect. What makes it powerful is that it forces you to step back and see the whole picture. You document each stakeholder’s role, their level of