Inside the B2B Marketing Funnel — Everything I Know as a Marketer

If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off.If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern funnel framework helps standardize — and improve — a buyer’s experience. What does it take to build a funnel? And how do you know it’s working? Let’s join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? B2B Marketing Funnel Stats B2B Marketing Funnel Stages How to Create a B2B Marketing Funnel B2B Marketing Funnel Example What is the B2B marketing funnel? The B2B marketing funnel is a framework that charts the journey a business-to-business buyer takes to purchase a product or service. It gives marketers a structure on how they understand their audiences’ needs and then position content and experiences to meet those needs. Typically, selling to businesses usually takes much more time, requires more complexity, and involves more buyers and sellers