Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. When I left the…
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations.…
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and…
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above debasing myself on your behalf.)When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story.…
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed.The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, headlines indicated that AI…
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you.Here’s a real story. Upon writing this piece,…
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads.Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in…
As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient in reaching their goals.As someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to become more efficient…
I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head. How long will it take for me to get the hang of things? Can I manage my workload and connect with my coworkers?I remember my first day at HubSpot. I was so nervous and…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Technology offers new ways to communicate, but real human interaction remains the cornerstone of…
A few months after starting a former job, I attended a workshop in which we discussed our brand promise.A few months after starting a former job, I attended a workshop in which we discussed our brand promise. It was a clarifying moment for me — despite having a solid mission and vision statement, it was…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like parenthood,…
Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process.Processes are mission-critical for businesses, especially when it’s time to document and scale a proven process. In my experience, whether a process is digital or human-driven, it’s important to map it out so it’s easier to refine, optimize, and ultimately…
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself.It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task…
This fall, I’ve been inspired by women wearing monochrome looks (mostly black, brown, grey, cream, and white)… Jacket, T-shirt, jeans, flats. So, I tried my own last night — just added a chore jacket because it was chilly.… Read more The post 5 Things I’ve Noticed Around Brooklyn appeared first on Cup of Jo.
On August 14 the federal government released the United States’ first National Heat Strategy. As it stands today, the Strategy is a major step forward for coordinated federal action to recognize and address extreme heat and it confirms that agencies across the federal government are making this a high priority issue. But like all strategic…
Last fall, I moved into a Brooklyn apartment with a balcony and made a promise to myself that I’d learn how to garden. I pored over heirloom seeds online and set one reasonable-seeming goal: to hold a single vegetable in my hand that I’d grown from a seed.… Read more The post The Joy of…
A while ago, Joanna told me about the coolest thing… Last year, Anton’s elementary school held a fundraiser called Eat Pie Shop (!) where they set up tables with different kinds of homemade pies — sweet ones, like chocolate, apple, crumbles, etc.,… Read more The post Jessie Sheehan’s Spaghetti Pie appeared first on Cup of…
Pop quiz: how are you doing your hair these days? Right now, my nine-month-old baby Emiliano is in that “grab and tug everything” phase, so I’ve been looking out for styles that keep my hair out of reach.… Read more The post Will You Try This Pretty (and Easy) Hair Trend? appeared first on Cup…
The new Netflix rom-com series, Nobody Wants This, follows a rabbi (Adam Brody) and an agnostic sex podcaster (Kristen Bell) falling in love to the disapproval of everyone around them.… Read more The post Four Fun Things appeared first on Cup of Jo.
What music are you listening to these days? The other morning, I was walking around with my headphones in, when the song swelled and I experienced that emotional tidal wave that makes you want to clutch your heart and stare into the middle distance.… Read more The post A Fall Playlist for Walks/Dinners/Road Trips appeared…
Make the dishes less of a chore with these Dawn Powerwash sprays! Through September 29th or while supplies last, head over to Woot! where they are offering this Dawn Platinum Powerwash Spray Bundle for just $13.99 (regularly $29) when you use promo code SEPT24FIVE at checkout! Plus, shipping is free for Prime Members when you opt…
Here’s how to snag a free bag of Atlas Coffee! Through October 2nd, Atlas Coffee Club is offering your first bag of coffee for FREE – just pay $4.95 shipping – in honor of National Coffee Day! To snag this deal, simply head over to Atlas Coffee Club, click on “Start Your Journey” then select…
Fall in love with this yummy copycat Starbucks pumpkin bread recipe. It’s simple to bake, super moist, and is packed full of fall spices! We love seeing this copycat Starbucks pumpkin bread on our Autumn table and you will too! Are you a fan of Starbucks Pumpkin Bread? It’s a popular seasonal baked treat I…
A Cuisinart Food Processor makes meal prep easier and faster! For a limited time and while supplies last, hurry over to MorningSave.com where they are offering up to 80% off Cuisinart Appliances. Even better, you can use our exclusive promo code HIP2SAVE to score FREE shipping on any order! As one idea, you can snag…