Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Here’s something difficult for a marketer to admit. Sometimes, marketing is incredibly glib. It’s so intensely focused on highlighting positives that marketing often comes across as superficial. Advertising campaigns, slogans, and product launches all use the same rhetoric. They talk about how great the thing is. Gillette is the best a man can get. Coca-Cola Opens Happiness. And KFC is Finger Lickin’ Good. Image Source I’m not surprised. If you want to persuade someone to buy something, you’ll probably talk about how great it is. If you wanted to hook your roommate up with a work colleague, you wouldn’t tell them that they put tuna in the office microwave. No, you’d focus on the positives. It’s conventional wisdom. But is it right? See, I think all of us, deep down, know that we’re not solely drawn to positive things. No. Sometimes, we prefer imperfections. Embracing imperfections in marketing is about buyer psychology. If you told McDonald’s to change their