Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data

Securing approval for a marketing budget is often tough, especially in times of economic uncertainty.Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget proposal gets the green light. In this post I’ll share what I learned about marketing budget approval from experts in the field, industry data, and more. In this article: Expert Marketers Featured in this Post What Is the Budget Approval Process? Benefits of a Budget Approval Workflow Marketing Budget Approval How to Get Your Marketing Budget Approved Expert Marketers Featured in this Post To help you navigate the budget approval process, I talked to three marketers who’ve been in the trenches for 7+ years: Johnny Hughes, Co-founder and Chief Marketing Officer at Avenue Z Pamela Bump, Head of Content Innovation & Research at HubSpot Sabina Brdnik, Marketing Strategist at Tretton37 Their stories not only shed light on what it takes to secure a budget, but also offer practical tips you can