Six Steps to Acing Your Startup’s Content Strategy

Kris Hughes is a content strategy and storytelling wizard. He:Kris Hughes is a content strategy and storytelling wizard. He: ✍️ Wrote (and sold) blogs before it was cool 👻 Spent years ghostwriting daily social content for clients, from agencies to CEOs 🖥️ Runs his own digital strategy consulting firm (on track to hit 30% YoY revenue growth) Here are Kris’ six tips for nailing your content strategy — to generate solid, authentic leads. 1. If You Don’t Tell Your Brand’s Story, Someone Else Will As a founder with a million priorities, content like blogs and social media posts can seem like low-priority items. But if you don’t tell your brand’s story, someone else will make assumptions and tell it for you.  Don’t sit on your hands when it comes to content. Your story and voice need to: Be authentic Feel natural to you Make sense to your target audience Hot tip: Take a look at your competitors — if they’re not doing a strong enough job of telling their story, they’re leaving content gaps on the table for you to capitalize on. 2. Do a Thorough Brain Dump Spend ~30 days on a “brain dump” exercise, using voice notes and