What’s a Marketing Audit? [+ How To Do One]

Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The competition is fierce, and with AI on the horizon, it’s difficult to tell what the future will bring in the next five years or so. Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The competition is fierce, and with AI on the horizon, it’s difficult to tell what the future will bring in the next five years or so. If you haven’t revisited your marketing strategy for a few years, or you’re seeing some key metrics drop, it’s time to roll up your sleeves and get to the bottom of it. That’s what a marketing audit will help you with. In this piece, we’ll take a closer look at marketing audits, the best time to conduct one, and a few best practices to pull one off. Table of Contents What is a marketing audit? Elements of a Marketing Audit Who does a marketing audit? When should I do a marketing audit? How to Do a Marketing Audit [+ Best