How to Create a Successful Marketing Campaign [Strategies, Data, + Examples]

From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that the best types of marketing campaigns have a long shelf life — sticking in my brain for years, decades even (Sarah McLaughlin’s tear-jerking “Arms of an Angel” ads for the SPCA, anyone?). Why is that? Campaigns make companies memorable.From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that the best types of marketing campaigns have a long shelf life — sticking in my brain for years, decades even (Sarah McLaughlin’s tear-jerking “Arms of an Angel” ads for the SPCA, anyone?). Why is that? Campaigns make companies memorable. The entire goal of just about every type of marketing campaign is to build an emotional and memorable connection. I always tell people that campaigns should promote a focused effort that guides your audience toward the desired action. Marketing campaigns give your brand an identity, personality, and emotion. That’s why I’ve been working on this guide — to help you make decisions about how you’ll approach your next marketing campaign. I